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never say die logo
Award winning tattoo studio, Never Say Die! Tattoo Croydon.
Globally renowned custom tattooing, fully licensed and endorsed.
38A George Street · Croydon · CR0 1PB · United Kingdom
020 3609 5317 ·

Resident Artists

kali tattoo artist



nadia tattoo artist



mishka tattoo artist



bnay tattoo artist



steli tattoo artist



atom tattoo artist



cai tattoo artist



darrell tattoo artist






Our Space


The easiest way to book with us and to discuss your design is to pop into the studio.

Alternatively you can email us or feel free to give the studio a call.

Make sure you are well rested, hydrated and have eaten well at least two hours before your appointment.

Drinking the night before being tattooed is not recommended and we reserve the right to refuse any customer under the influence of drugs or alcohol.

You cannot and should not be tattooed if your are pregnant or breast-feeding.

Even with the highest levels of infection control the risk of any infection carries serious implications for you and your child.

No, in the UK it is illegal for anyone under the age of 18 to get tattooed, regardless of parental consent.

No, due to limitations with space and especially under new Covid restrictions please don’t bring anyone else with you to your appointment.

No, as a general rule we will not tattoo your hands, neck and face unless you already have heavy coverage and this would need to be discussed with your artist well in advance.

Your artist will show you your design when you arrive for your appointment, you are welcome to make any changes at that time. It is not possible for us to send designs prior to your appointment.

Yes, please make sure you bring some form of valid photo I.D. which shows your name and date of birth.

We only accept cash, multiple cash points are found on George Street. Please ensure you bring enough money before your appointment.

No, we do not currently offer piercings.

Leave your tattoo bandaged for a minimum of 3 hours and no longer than 12 hours.

Wash your hands before touching the tattoo.

Remove bandage under warm running water. If bandage is stuck to the tattoo, gently remove it while under running water, therefore reducing the risk of damaging the tattoo.

Once the bandage is removed, using an unscented soap, wash the tattoo off well with your hand and warm soapy water.

When done washing the tattoo off, gently pat the tattoo dry with a clean towel.

Apply coconut oil 2-3 times a day.

Coconut oil can be applied to the tattoo about 2-3 times daily for about 14-20 days or until the tattoo is completely done peeling.

Somewhere between 4 and 6 days, the tattoo will start to flake off like tissue paper. Do not pick at or scratch.

Let the skin peel naturally. You will notice small pieces of dry skin containing colour coming off while using coconut oil or washing the tattoo. This is normal – it is just the top layer of dead skin coming off. Your tattoo is not disappearing!

Visit Us
38A George Street · Croydon
CR0 1PB · United Kingdom

Opening Hours
Monday – Saturday : 11am – 6pm
Sunday : Appointment Only

Contact Us
020 3609 5317


Megan OldridgeMegan Oldridge
15:26 05 Dec 22
Kali , was amazing and I Loved his work . Very reassuring and gentle . Great artist , definitely would recommend. I love my tattoo . Very professional and artistic.
15:11 02 Dec 22
I've worked with Kali on a custom black and grey biomech 3/4 sleeve and chest/shoulder piece for over a year now. His bespoke design fits the shape of my body, the detail his artwork is incredible, as is his using of shading and creating the perception of depth.The studio is clean and comfortable, and easy to get to from the station.
Lydia ReganLydia Regan
15:27 14 Nov 22
Best studio in croydon! Staff are awesome! Atom is a brilliant artist, so creative and super lovely. Would highly recomend
Matt OsborneMatt Osborne
11:57 23 Jun 22
Darrel is an amazing tattoo artist! When we first met, I had some ideas for my first tattoo on my shoulder & he created a design all from his own illustrations and I was blown away by the detail - it was epic and exactly what I wanted. After that, I decided I wanted to go for a full sleeve, so Darrel & I continued to talk and discuss some ideas. Each section of the sleeve I had ideas and inspiration of what I wanted and every time Darrel took these ideas and designed these incredible pieces - again all from his own illustrations. I would recommend him to anyone who wanted to get a tattoo! Never Say Die is also an awesome studio - each time I’ve been there it’s been a really cool vibe and everyone is so friendly and welcoming! ✌🏼
07:55 23 Jun 22
I had my first tattoo done here by Darrell, he was super professional and I genuinely felt like he cared about my well-being. He explained the process, kept checking on me and offered me snacks, the snacks he gave me tasted like cardboard but I appreciated it all the same. He’s a great artist, made my dragon tattoo really unique, I have really sensitive skin and he was as gentle as anyone could be. He made me laugh too, it was like meeting a old friend, I’d definitely go see him again when I can build up the courage to do something crazier. Thank you for an awesome first experience darrell xxxx
Max PayneMax Payne
07:50 23 Jun 22
I have been getting tattoos from Darrell hobbs at this tattoo studio for years and he has given me some amazing work and amazing custom designs, and I love every piece he has done. All tattoos have healed perfectly and after 6 years of him tattooing me I have never needed a touch up and I'm still in love with all the designs and work he has completed. Very talented artists and would recommend to anyone!